Launch phase

A/BTesting

Comparing different versions of a feature to see what performs best.

Purpose & value

We test multiple design or content variations to see what performs best—using real user data. A/B testing helps you improve conversions, reduce risk and make informed decisions with measurable results.

When to use

“To validate changes before full rollout”

“When launching a new UI or feature”

“To improve conversion, engagement or retention”

“To validate changes before full rollout”

“When launching a new UI or feature”

Our process

01Define a clear hypothesis and success metric

02Create A/B or multivariate variations

03Set up testing tools (GA, Mixpanel, VWO, etc.)

04Run the test and monitor performance

05Analyze results, declare a winner and implement

Who’s involved

Product managerDeveloperData or Marketing team

Deliverables

Live A/B or multivariate testPerformance report with metrics and insightsRecommended actions based on results

Case study

We ran an A/B test for a pricing page redesign, comparing copy and layout options. Over 3 weeks, the winning version increased sign-up conversion by 28%—with no disruption to live traffic and full confidence in the outcome.

The service pack

Analytics Integration and Reporting

Connect tools like Google Analytics to track growth.

See what's inside

UI/UX Refinements

Make design and interaction smoother over time.

See what's inside

Beyond the Labs

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Let's build digital products that are simply awesome!