Launch phase

FeatureImprovement

Evolving existing features based on user feedback and insights.

Purpose & value

We help you refine and evolve features based on real-world usage data and feedback. By improving what’s already live, we reduce user friction, increase satisfaction and move your product closer to product-market fit.

When to use

“When evolving and iterating based on feedback”

“After initial product launch”

“When usage data shows drop-off or confusion”

“When evolving and iterating based on feedback”

“After initial product launch”

Our process

01Review analytics, logs and user behavior

02Gather internal and customer feedback

03Propose improvements or redesign concepts

04Refactor the feature and improve UX

05Redeploy, test and measure impact

Who’s involved

Product managerUX designerDeveloperQuality assurance (QA)

Deliverables

Improved feature UX and interfaceDev and deployment logsRetest report with usage metrics

Case study

For Asia One, we enhanced key features in their custom-built internal ERP system based on usage feedback from multiple departments. After improving navigation and streamlining form interactions, productivity increased, and internal support requests for those modules dropped significantly.

The service pack

Test and Documentation Updates

Keep your product well-documented as it evolves.

See what's inside

Automated Testing

Faster, smarter quality assurance through code-based testing.

See what's inside

Beyond the Labs

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Let's build digital products that are simply awesome!