Discovery phase

Market andCompetitor analysis

Reviewing competitors and market trends to discover opportunities, avoid common mistakes, and define your unique positioning.

Purpose & value

We compare your product to others in the market—looking at features, design patterns, and positioning—to help you stand out. This helps you avoid reinventing the wheel, spot gaps, and build something better than what's out there.

When to use

“When you’re not sure what users already expect”

“When entering a competitive market”

“When your product is similar to others”

“When you’re not sure what users already expect”

“When entering a competitive market”

Our process

01Identify key competitors

02Audit their UX, features, and user flows

03Benchmark strengths, weaknesses, and industry norms

04Highlight what makes you different

05Share clear takeaways to guide your product or design decisions

Who’s involved

Project managerBusiness analystDesignersYour core team

Deliverables

Competitor UX & feature auditDesign implications and recommendations

Case study

For an insurance client, we audited several competitors and discovered that onboarding speed was a major differentiator. With that insight, we redesigned the user journey to position our client as the fastest and easiest to use in the market.

The service pack

Requirement Workshops

Align business, design, and technical goals with structured workshops.

See what's inside

User Interface (UI) Design

The actual look and feel your users will experience.

See what's inside

A/B Testing

Compare new ideas and features to see what works best.

See what's inside

Beyond the Labs

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Let's build digital products that are simply awesome!