Development phase

SEO-friendlyArchitecture

planning

Structuring pages, URLs and site content for optimal discoverability.

Purpose & value

We plan and structure your website to be clear, crawlable and scalable—so both users and search engines can navigate it with ease. A solid SEO architecture improves discoverability, engagement and long-term content performance.

When to use

“You’re scaling content and want to grow organic traffic”

“You’re designing or redesigning a site”

“Content is hard to find, scattered or buried”

“You’re scaling content and want to grow organic traffic”

“You’re designing or redesigning a site”

Our process

01Map out page hierarchy and clean URL structure

02Plan internal linking to guide search bots and users

03Define rules for categories, tags and filters

04Create clear navigation and breadcrumb logic

05Deliver a documented site architecture plan for SEO teams and devs

Who’s involved

SEO strategistUX designerDeveloper

Deliverables

Sitemap and SEO-informed page structureURL and navigation strategyInternal linking and category framework

Case study

We helped a SaaS company restructure over 50 key pages, introducing SEO-friendly URLs, improved navigation and a smarter content hierarchy. This reduced bounce rate by 18% and supported long-term search visibility as their platform scaled.

The service pack

Structured data, meta tag setup and sitemap config

Adding helpful behind-the-scenes data to improve search engine visibility.

SEO performance monitoring

Watching metrics like PageSpeed and crawl errors to keep your site search-friendly.

Beyond the Labs

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Let's build digital products that are simply awesome!