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Discovery phase
Usability
Testing
Testing the prototype with real users to discover what works well and what could be improved. Includes an insights report to guide refinement.
Purpose & value
Usability testing helps you find out if real users can easily understand and use your product. It's a fast, effective way to uncover problems before you invest in development.
By watching users complete tasks, we see what works—and what doesn't—so we can fix issues early and improve the overall experience.
By watching users complete tasks, we see what works—and what doesn't—so we can fix issues early and improve the overall experience.
When to use
Our process
01Define tasks and real-world scenarios to test
02Recruit users who match your target audience
03Observe interactions and collect feedback
04Analyze what worked, what caused confusion, and why
05Apply insights to improve the design
Who’s involved
UX researcherProject managerQuality assuranceClient team
Deliverables
Usability test scriptInsight report with recommendations
Case study
For AIA, we conducted usability testing to validate the new employee dashboard design. The feedback revealed confusion in form layouts and navigation. Based on the results, we simplified the interface—reducing user errors and improving clarity across key workflows.
The service pack
Interactive Prototype
A clickable version of your system for early feedback.
See what's inside
UI/UX Refinements
Make design and interaction smoother over time.
See what's inside
User Research
Discover real user needs and behaviors through research and observation.
See what's inside
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