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Discovery phase
User
Journey
A visual map showing the steps a user takes to accomplish tasks within the product, helping align design with real-world usage.
Purpose & value
We map out how users interact with your system across different stages, tasks, and touchpoints. This helps us spot friction, highlight moments that matter, and guide design decisions that truly serve the user.
User journey maps bring clarity to complex systems by showing the experience from the user's point of view—not just the system's.
User journey maps bring clarity to complex systems by showing the experience from the user's point of view—not just the system's.
When to use
Our process
01Define user roles and their goals
02Map journey stages and tasks across the system
03Identify friction points and moments of delight
04Review with stakeholders to ensure accuracy
05Use the map to prioritize UX/UI improvements
Who’s involved
DesignersProject managerClient teamBusiness analyst
Deliverables
Journey mapKey user insights for design and prioritization
Case study
For GBook, we created a detailed user journey map to understand how teachers, parents, and administrators interact with the platform. This helped uncover friction points in task handoffs and led to clearer UX priorities across all user groups.
The service pack
User Flow Diagrams
Clear paths of how users navigate through your system.
See what's inside
Usability Testing with Target Users
Test with real users to validate before we build.
See what's inside
UI/UX Refinements
Make design and interaction smoother over time.
See what's inside
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