Discovery phase
User
Research
Studying real users to uncover their needs, preferences, and behaviors. Often done through interviews, surveys, or direct observation to ensure user-centered design.
Purpose & value
We talk to real users to understand how they think, what they struggle with, and what they truly need. These insights help us design products that are intuitive, useful, and enjoyable to use—based on facts, not guesses.
User research is the foundation of great UX/UI design. It helps us:
1. Understand real pain points
2. Spot patterns in user behavior
3. Make smart design decisions based on evidence
User research is the foundation of great UX/UI design. It helps us:
1. Understand real pain points
2. Spot patterns in user behavior
3. Make smart design decisions based on evidence
When to use
Our process
01Set clear research goals
02Interview users or send out surveys
03Analyze behavior, feedback, and usage patterns
04Create user personas or insight summaries
05Apply findings to guide UX/UI design

Who’s involved
UX DesignerProject managerYour actual users
Deliverables
Research summaryPersonas or user profilesInsights deck for design direction
Case study
In one B2B service platform project, our user research uncovered friction points in the dashboard experience. The findings led to a full redesign that resulted in a 75% improvement in task completion time.
The service pack
Market and Competitor Analysis
Study the landscape to find opportunities for differentiation.
See what's inside
User Journey
Visual map of user experience across your product.
See what's inside
Usability Testing with Target Users
Test with real users to validate before we build.
See what's inside
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