Discovery phase

UserResearchResearch

Studying real users to uncover their needs, preferences, and behaviors. Often done through interviews, surveys, or direct observation to ensure user-centered design.

Purpose & value

We talk to real users to understand how they think, what they struggle with, and what they truly need. These insights help us design products that are intuitive, useful, and enjoyable to use—based on facts, not guesses.

User research is the foundation of great UX/UI design. It helps us:
1. Understand real pain points
2. Spot patterns in user behavior
3. Make smart design decisions based on evidence

When to use

When you want to improve the overall experience
When starting a new product or feature
When users are struggling to complete tasks
When you want to improve the overall experience
When starting a new product or feature

Our process


01Set clear research goals

02Interview users or send out surveys

03Analyze behavior, feedback, and usage patterns

04Create user personas or insight summaries

05Apply findings to guide UX/UI design
Case study visual

Who’s involved

UX DesignerProject managerYour actual users

Deliverables

Research summaryPersonas or user profilesInsights deck for design direction

Case study

In one B2B service platform project, our user research uncovered friction points in the dashboard experience. The findings led to a full redesign that resulted in a 75% improvement in task completion time.


The service pack

Market and Competitor Analysis

Study the landscape to find opportunities for differentiation.

See what's inside

User Journey

Visual map of user experience across your product.

See what's inside

Usability Testing with Target Users

Test with real users to validate before we build.

See what's inside

Beyond the Labs

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