Launch phase

A/BTesting

Comparing different versions of a feature to see what performs best.

Purpose & value

We test multiple design or content variations to see what performs best—using real user data. A/B testing helps you improve conversions, reduce risk and make informed decisions with measurable results.

When to use

“To validate changes before full rollout”

“When launching a new UI or feature”

“To improve conversion, engagement or retention”

“To validate changes before full rollout”

“When launching a new UI or feature”

Our process

01Define a clear hypothesis and success metric

02Create A/B or multivariate variations

03Set up testing tools (GA, Mixpanel, VWO, etc.)

04Run the test and monitor performance

05Analyze results, declare a winner and implement

Who’s involved

Product managerDeveloperData or Marketing team

Deliverables

Live A/B or multivariate testPerformance report with metrics and insightsRecommended actions based on results

Case study

We ran an A/B test for a pricing page redesign, comparing copy and layout options. Over 3 weeks, the winning version increased sign-up conversion by 28%—with no disruption to live traffic and full confidence in the outcome.