Launch phase

FeaturephaseContent.featureImprovement.headerTitle2Improvement

Evolving existing features based on user feedback and insights.

Purpose & value

We help you refine and evolve features based on real-world usage data and feedback. By improving what’s already live, we reduce user friction, increase satisfaction and move your product closer to product-market fit.

When to use

When evolving and iterating based on feedback
After initial product launch
When usage data shows drop-off or confusion
When evolving and iterating based on feedback
After initial product launch

Our process


01Review analytics, logs and user behavior

02Gather internal and customer feedback

03Propose improvements or redesign concepts

04Refactor the feature and improve UX

05Redeploy, test and measure impact
Case study visual

Who’s involved

Product managerUX designerDeveloperQuality assurance (QA)

Deliverables

Improved feature UX and interfaceDev and deployment logsRetest report with usage metrics

Case study

For Asia One, we enhanced key features in their custom-built internal ERP system based on usage feedback from multiple departments. After improving navigation and streamlining form interactions, productivity increased, and internal support requests for those modules dropped significantly.



The service pack

Test & documentation updates

Keeping test plans and documentation up to date with every enhancement.

See what's inside

Automated testing

Writing test scripts to check code automatically. It speeds up testing and helps catch bugs early.

See what's inside

Beyond the Labs

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Say Hello
HELLO
Get started

Let's build digital products that are simply awesome!

Contact Senna Labs at :

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