Discovery phase

InteractivePrototype

A clickable model of your product that simulates user experience before development begins. Great for early feedback and alignment.

Purpose & value

An interactive prototype is a clickable, no-code simulation of your product. It looks and feels like the real thing—so you can test ideas, gather feedback and make improvements before writing a single line of code. This step helps reduce rework and ensures everyone is aligned on how the product should behave.

When to use

“When testing user experience or key flows”

“Before development begins”

“During early-stage validation or stakeholder reviews”

“When testing user experience or key flows”

“Before development begins”

Our process

01Link UI screens together in Figma

02Simulate real user flows and interactions

03Share the prototype with users or stakeholders

04Observe how people interact and collect feedback

05Revise the design based on what we learn

Who’s involved

DesignerProject managerQuality assurance (QA)Client team

Deliverables

Clickable Figma prototypeFeedback summary and design adjustments

Case study

For Asia One, we created an interactive prototype of their internal operations system to simulate user flows across departments. Stakeholders were able to explore the experience firsthand, which led to early feedback that helped us improve the design and cut development rework by 50%.