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Discovery phase
Market &
Competitor analysis
Reviewing competitors and market trends to discover opportunities, avoid common mistakes and define your unique positioning.
Purpose & value
We compare your product to others in the market—looking at features, design patterns and positioning—to help you stand out. This helps you avoid reinventing the wheel, spot gaps and build something better than what’s out there.
When to use
Our process
01Identify key competitors
02Audit their UX, features and user flows
03Benchmark strengths, weaknesses and industry norms
04Highlight what makes you different
05Share clear takeaways to guide your product or design decisions
Who’s involved
Project managerBusiness analystDesignersYour core team
Deliverables
Competitor UX and feature auditDesign implications and recommendations
Case study
For an insurance client, we audited several competitors and discovered that onboarding speed was a major differentiator. With that insight, we redesigned the user journey to position our client as the fastest and easiest to use in the market.
The service pack
Requirement workshops
Collaborative sessions with the client to define clear goals, features, user roles and expectations, creating alignment early on.
User interface (UI) design
The finalized visual design of your digital product that users will interact with. Focuses on both beauty and usability.
A/B testing
Comparing different versions of a feature to see what performs best.
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Let's build digital products that are simply awesome!
SAY
HELLO
Get started
Let's build digital products that are simply awesome!