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Discovery phase
User
Research
Studying real users to uncover their needs, preferences and behaviors. Often done through interviews, surveys or direct observation to ensure user-centered design.
Purpose & value
We talk to real users to understand how they think, what they struggle with and what they truly need. These insights help us design products that are intuitive, useful and enjoyable to use—based on facts, not guesses.
User research is the foundation of great UX/UI design. It helps us :
1. Understand real pain points
2. Spot patterns in user behavior
3. Make smart design decisions based on evidence
User research is the foundation of great UX/UI design. It helps us :
1. Understand real pain points
2. Spot patterns in user behavior
3. Make smart design decisions based on evidence
When to use
Our process
01Set clear research goals
02Interview users or send out surveys
03Analyze behavior, feedback and usage patterns
04Create user personas or insight summaries
05Apply findings to guide UX/UI design
Who’s involved
UX designerProject managerYour actual users
Deliverables
Research summaryPersonas or user profilesInsights deck for design direction
Case study
In one B2B service platform project, our user research uncovered friction points in the dashboard experience. The findings led to a full redesign that resulted in a 75% improvement in task completion time.
The service pack
Market & competitor analysis
Reviewing competitors and market trends to discover opportunities, avoid common mistakes and define your unique positioning.
User journey
A visual map showing the steps a user takes to accomplish tasks within the product, helping align design with real-world usage.
Usability testing
Testing the prototype with real users to discover what works well and what could be improved. Includes an insights report to guide refinement.
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Let's build digital products that are simply awesome!
SAY
HELLO
Get started
Let's build digital products that are simply awesome!